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Retain & grow

Turn every order into a reason to come back

Lucky wheel, scratch cards, memory match, racing, a growing tree… 11 ready-made games, wired to automation so customers earn turns when they buy, daily, when they share or with points. You set win rates and prize caps — costs stay predictable.

Key benefits

A buy–play–return loop

Prizes are vouchers for the next purchase, so every turn creates a reason to return.

Predictable prize spend

Four controls per prize: win weight, minimum turn, total budget and per-person cap.

Near-free virality

Extra turns for sharing — each share can bring a new customer.

Capabilities

Everything inside Gamification

Chance games

Lucky wheel, scratch card, mystery box, shake-a-gift, flying gifts, mooncake cut and claw machine — anyone can play in seconds.

Skill games

Memory match, racing and catch-the-gift — better play earns better prizes, ideal for time-boxed contests.

Journey games

Growing tree: one game spans many days, building a daily return habit.

Weighted rewards

Stage your campaign so big prizes appear only once it heats up — with a guaranteed fallback prize so every turn has an outcome.

Players & fraud checks

Player lists, top sharers, logs and turn history — spot anomalies before you scale.

Seasonal by design

A seasonal calendar suggests the right game for each occasion and how early to prepare.

11ready-made games
3types: chance, skill, journey
4ways to earn turns

Game library

Real screenshots from the CNV CDP game library

7 chance games, 3 skill games and 1 journey game — rebrand them and plug them into any journey.

  • Lucky wheel
    Chance Lucky wheel

    The crowd favourite — you set the odds for every prize.

  • Growing tree
    Journey Growing tree

    Players tend a tree over days and earn rewards at milestones — a daily habit.

  • Memory match
    Skill Memory match

    A memory challenge — better play, better prizes.

  • Flying gifts
    Chance Flying gifts

    Gifts fly across the screen — tap to catch one.

  • Scratch card
    Chance Scratch card

    Swipe to scratch off the cover and reveal a prize.

  • Racing
    Skill Racing

    Switch lanes, collect points, dodge obstacles — great for contests.

  • Mystery box
    Chance Mystery box

    Pick a mystery box and open it.

  • Catch the gift
    Skill Catch the gift

    Three-lane reflexes — catch the falling gifts.

  • Mooncake cut
    Chance Mooncake cut

    Cut a slice to win a voucher — made for Mid-Autumn.

How it works

4 steps to get going

  1. 1

    Pick a game

    By goal: give rewards, compete or build habits.

  2. 2

    Set the prizes

    Four controls, with the total budget worked out first.

  3. 3

    Choose how turns are earned

    On purchase, daily, on share or with points.

  4. 4

    Launch & monitor

    Pause to fix without ending the game.

Sample playbooks

Put it to work with ready-made playbooks

All playbooks

Game turns for every order

More engagement, more return visits.

Tie turns to real revenue instead of handing them out freely.

  1. Trigger Order created
  2. Condition Value ≥ 200,000 VND?
  3. Action Grant 1 spin
  4. Action Send game link

FAQ

Frequently asked questions

How do chance and skill games differ in cost?

With chance games you set the odds, so cost is known. Skill games depend on players — reward by rank (top 10) to keep the prize count fixed.

What is the best way to grant turns?

Tie turns to behaviour — e.g. one turn from 200,000 VND, three from 500,000 VND — so every prize is linked to real revenue.

Where do customers play?

In your Zalo Mini App and through the game campaign’s share link.

See the detailed guide (Vietnamese)

Ready to own your customer relationships?

Spend 30 minutes with a CNV specialist: see the platform on sample data for your industry and leave with a 7-day rollout plan.