Web TrackingSee what visitors do on your site
- Viewed Basic tee
- Clicked Add to cart
- Stayed 2 min 14 s
- Zalo QR sign-in Anonymous
Nguyễn Ngọc Lan
Collect & unify
Know what customers browsed before they ever filled a form
One snippet records the pages people view, the buttons they click and where they came from. The moment someone signs in with Zalo or leaves an email or phone number, their earlier journey attaches to their CNV CDP profile.
Key benefits
Measure clicks without code
Marketers create click rules and hit Publish — live on the site within minutes.
Zalo QR sign-in on the web
One scan replaces a sign-up form; you get a verified phone number when the customer agrees to share it.
Funnels by session or by person
2 to 6 steps, split by device, source and landing page.
Capabilities
Everything inside Web Tracking
A lightweight SDK, installed in minutes
Paste into the head or add through Google Tag Manager. Single-page apps work with one page-change call.
Click rules, no code changes
Match buttons by text, link, #id, class or attribute. Rules that go silent, over-fire or keep firing after removal are flagged automatically.
Page paths and funnels
See which page groups people move through and where they leave. A bottleneck card flags any step that drops more than 3 points versus the previous period.
First-touch UTM
Keeps the first-touch source and splits funnels by it — so you know which channel brings quality customers.
On-site loyalty launcher & panel
A floating button opens points, tiers and reward redemption right on your site. Edit copy, colours and position; hide it by page or device.
Privacy built in
Emails and phone numbers are encrypted before storage. Data is accepted only from declared domains, and rotating the key revokes the old one instantly.
100click rules per project
20saved funnels per project
2–6steps per funnel
Web Tracking is available on higher-tier plans. Talk to us about the right plan.
Watch the data flow
From one page view to a profile and a segment
An anonymous visitor browses, clicks and signs in with a Zalo QR — the 360 profile identifies them, adds store and Zalo data, and they land in the right segment for journeys and ads.
Customer 360Touchpoints in one profile
Nguyễn Ngọc Lan Identified at 10:42 via Zalo QR
45Points
1Orders
₫450KSpend
Reachable on
Zalo OAMini AppFacebookSMSEmail
- Website · viewed Basic tee
- Sapo · first order, ₫450,000, District 1
- Zalo OA · opened an offer
- Game · won a voucher
Stage: Decision
SegmentGroups that maintain themselves
Into tops, no reorder in 30 days
- Viewed Tops ≥ 2 times in 7 days
- ANDNo order in 30 days
- ANDReachable via Zalo OA or SMS
1,284 customers in the segment · live
+1,279 Lan just joined · 10:42
Use it for
Automation Meta Ads Google Ads TikTok Ads
How it works
4 steps to get going
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1
Create a project
Name it, choose live or test, and declare your domains.
-
2
Add the snippet
Copy the pre-filled snippet and add it to every page.
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3
Identify visitors
Send an ID with email or phone on sign-in — or switch on Zalo sign-in.
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4
Self-check
Setup steps tick green on their own once real data arrives.
FAQ
Frequently asked questions
Do I need a developer?
Only for identifying signed-in visitors on your own login. Click rules, funnels, reports and the launcher are all no-code.
Do visitors need to be informed?
Yes. Your privacy notice should cover behavioural data. CNV CDP never accepts passwords, card numbers or OTP codes through tracking.
What does Zalo sign-in require?
An active Zalo Mini App for your shop, selected in the project. Visitors without a profile get a new one sourced from the Tracking SDK.
Ready to own your customer relationships?
Spend 30 minutes with a CNV specialist: see the platform on sample data for your industry and leave with a 7-day rollout plan.