Retail & store chains
Turn one-time shoppers into members who come back
Orders in the POS, customers spread across branches, offers printed on paper. CNV CDP connects your POS to a Zalo Mini App, unifies customers from every branch and invites them back right on their buying cycle.
A sample journey
- Scans the QR at checkout
- Gets a welcome voucher on Zalo
- First order earns points
- Reminded to rebuy on cycle
Popular apps
Challenges
What’s holding growth back
Customers vanish after checkout
Cashiers have no time to collect details, so once shoppers leave there is no way back to them.
Data split by branch
Each store has its own POS account; nobody sees the customer who shops at three of them.
Blanket discounts erode margin
Promotions go to everyone, including people who would have paid full price.
How CNV CDP helps
Four plays that make the biggest difference
Counter QR, one-tap identification
Shoppers scan to open the Mini App or follow the OA, share their phone number and earn points on the first order.
POS sync per branch
One Sapo, KiotViet or Haravan connection per branch; every order lands on the right customer.
Repurchase reminders on cycle
A product-cycle repurchase playbook runs on its own, with a time-limited voucher.
Tier-based offers, not blanket ones
Segments for loyal, high-value and at-risk customers — each with its own offer level.
Metrics to watch
Measure what makes customers return
- Share of shoppers identified at checkout
- Repeat-purchase rate
- Average order value (AOV)
- Customers reachable on Zalo OA
Real stories
What businesses like yours have done
Nguyễn Nguyên Tomboy Wear
Tomboy Wear moved marketplace customers to Zalo and re-engages them with ZNS
5–10%commission selling direct, instead of 20% on marketplaces Watch the video
NOVAGRI Mart
An owned sales channel on Zalo Mini App: shopping, vouchers, payment, points and tiers
A food and produce retailer reduced marketplace dependence with a “mini marketplace” inside Zalo.
Read the story (Vietnamese)
Liên Hưng Onestop
Launching a Zalo Mini App to digitise the furniture customer experience
A furniture retailer moved its customer experience onto Zalo in an increasingly competitive market.
Read the story (Vietnamese)Ready to own your customer relationships?
Spend 30 minutes with a CNV specialist: see the platform on sample data for your industry and leave with a 7-day rollout plan.