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Tiếng ViệtEnglish

Activate

Build a journey once. It looks after every customer, forever.

A visual Trigger → Condition → Action builder. Welcome new customers, chase unpaid orders, send birthday gifts, win back the ones who drifted away — each person moves through the journey on their own clock, even at 2 a.m. on a Sunday.

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Key benefits

89 ready-made templates

60 journey playbooks and 29 ZNS message templates across 9 business goals.

Every step measured

Entries, successes and failures per node — you know exactly which step to fix.

Simple to sophisticated

Delays, branches, loops, API calls, JavaScript mapping and AI — in the same builder.

Capabilities

Everything inside Marketing Automation

A visual journey builder

Connect trigger, condition and action nodes. Nodes are numbered, and later steps reference earlier data as “Step N › Field”.

Four campaign types

Event-driven, manual on demand, scheduled, and Dynamic Hook when an external system calls in.

A deep trigger library

Customers, orders, leads, segments, Data Hub, gamification, tracking, Zalo, loyalty, vouchers, bank transfers and webhooks.

Visual rules and formulas

Combine Field – Operator – Value clauses with AND/OR, or write an advanced formula when the logic gets complex.

Actions that move the needle

Send ZNS or Follow OA messages, issue vouchers, add points, change tiers, grant game turns, write to Data Hub, call HTTP, top up phones, push Loyalty App notifications.

Safe to operate

Every journey starts as a draft; activation, pausing and cloning are controlled. Roles can separate builders from approvers.

4campaign types
15flow-control nodes
89ready-made playbooks & templates

Watch it run

This is how customers move through a journey

Pick a playbook: the system waits, checks conditions, issues offers and sends Zalo messages on its own — every step measured.

Welcome new customersA great first impression — and a first order. Completed 11:24
  1. 1 Trigger New customer
  2. 2 Delay Wait 1 hour Skipping 1 hour
  3. 3 Condition No order yet? Yes
  4. 4 Action Issue 10% voucher
  5. 5 Action Send Zalo message with code
  6. ResultFirst order ₫450,000
  1. Lan signs up as a member in your Zalo Mini App
  2. Waits an hour — if she buys anyway, no voucher needed
  3. No order yet — continue
  4. Issues code WELCOME10, valid for 7 days
  5. Zalo message with the code delivered to Lan
  6. Lan uses the code — first order ₫450,000
Recover unpaid ordersRescue orders that were placed but not paid. Completed 17:12
  1. 1 Trigger Order created
  2. 2 Delay Wait 3 hours Skipping 3 hours
  3. 3 Condition Payment pending? Yes
  4. 4 Action Send ZBS payment reminder
  5. ResultOrder recovered ₫890,000
  1. Minh places order #2051 · ₫890,000, paying by bank transfer
  2. Waits 3 hours for him to pay on his own
  3. Still unpaid — continue
  4. The ZBS message reaches Minh even though he doesn’t follow the OA
  5. Minh pays by transfer — the order marks itself paid
Birthday gifts, on the dayPersonal care that builds attachment. Completed 19:30
  1. 1 Trigger Daily at 8:00
  2. 2 Condition Birthday today? Yes
  3. 3 Action Issue birthday voucher
  4. 4 Action Send wishes with code
  5. ResultBirthday order ₫1,250,000
  1. At 8:00 every morning the journey scans your customers
  2. It’s Thao’s birthday today — continue
  3. Issues HPBD-THAO, 20% off for her birthday month
  4. Wishes and code delivered to Thao
  5. Thao celebrates with the code — order ₫1,250,000
Game turns for every orderMore engagement, more return visits. Completed 19:07
  1. 1 Trigger Order created
  2. 2 Condition Value ≥ 200,000 VND? Yes
  3. 3 Action Grant 1 spin
  4. 4 Action Send game link
  5. ResultA reason to come back ₫30,000 voucher
  1. Mai places an order of ₫320,000
  2. ₫320,000 ≥ ₫200,000 — continue
  3. Adds 1 Lucky-wheel spin
  4. Game link delivered to Mai
  5. Mai taps “Spin now” — the game opens right inside Zalo, no install
  6. Mai wins a ₫30,000 voucher for her next order
Scan the pack, scratch to winTurn marketplace and retail buyers into your own customers. Completed 20:11
  1. 1 Trigger Scans the QR on the pack
  2. 2 Condition Valid, unused code? Yes
  3. 3 Action Grant 1 scratch card
  4. 4 Action Send the game link on Zalo
  5. ResultNew customer profile +1 profile
  1. Huy scans the QR code under the lid
  2. Valid and unused — continue
  3. Grants Huy one scratch card
  4. Game link delivered, with an invite to follow the OA
  5. Huy taps “Scratch now” and scratches the card
  6. Huy wins a ₫20,000 top-up — and you gain a real customer profile
A daily tree that brings customers backBuild a habit of visiting your brand every day. Completed 19:03
  1. 1 Trigger Daily at 19:00
  2. 2 Condition Not watered today? Yes
  3. 3 Action Grant 1 watering turn
  4. 4 Action Send a care reminder
  5. ResultA daily habit 7-day streak
  1. At 19:00 the journey checks everyone growing a tree
  2. Lan hasn’t watered today — continue
  3. Gives Lan one watering turn
  4. Reminder delivered to Lan
  5. Lan opens the game and waters the tree with her new turn
  6. Lan keeps a 7-day streak of visiting your brand
Win back lapsed customers with a mystery boxA fun reason for lapsed customers to return. Completed 10:12
  1. 1 Trigger Enters “60 days inactive”
  2. 2 Condition Bought 2+ times before? Yes
  3. 3 Action Grant 1 mystery-box turn
  4. 4 Action Send “A gift is waiting”
  5. ResultCustomer won back ₫820,000
  1. Thao hits 60 days without an order — enters the segment
  2. Thao has bought 5 times — continue
  3. Gives Thao one mystery-box turn
  4. The “A gift is waiting” message reaches Thao
  5. Thao opens the game and picks a box
  6. Thao uses the voucher she won — and comes back with an ₫820,000 order

Template library

Ready-made solution templates in the hub

Each template comes with the flow, message copy and offer settings. Pick one, tweak, launch.

  • AutomationRecommended

    Points-for-voucher for customers inactive for 60 days

  • Multi-product solutionAdvanced

    Refer a friend – reward when they complete a first order

  • AutomationRecommended

    Repurchase reminders on the product cycle

  • AutomationRecommended

    Member benefit day – priority by tier

  • Multi-product solutionRecommended

    Fast-track Members to Silver with repeat purchases

  • AutomationRecommended

    Suggest “Quick buy” combos when customers open your Mini App

  • AutomationRecommended

    Banners that suggest products for each customer’s needs

  • AutomationRecommended

    Phone top-up rewards for Zalo Mini App purchases

How it works

5 steps to get going

  1. 1

    Create

    Pick the source app — what the journey revolves around.

  2. 2

    Trigger

    What starts the journey — filter early to save resources.

  3. 3

    Conditions

    Who qualifies to continue.

  4. 4

    Actions

    What happens: wait, message, reward, call an API.

  5. 5

    Launch & monitor

    Test on a small group, read the stats after 24 hours.

Sample playbooks

Put it to work with ready-made playbooks

All playbooks

Welcome new customers

A great first impression — and a first order.

Waiting an hour means customers who buy anyway don’t need the voucher — saving offer cost.

  1. Trigger New customer
  2. Delay Wait 1 hour
  3. Condition No order yet?
  4. Action Issue 10% voucher
  5. Action Send Zalo message with code

Recover unpaid orders

Rescue orders that were placed but not paid.

Use ZBS: it’s transactional and reaches customers who don’t follow your OA.

  1. Trigger Order created
  2. Delay Wait 3 hours
  3. Condition Payment pending?
  4. Action Send ZBS payment reminder

A 7-day onboarding series

Guide new customers through several touchpoints instead of one burst.

Anyone who buys drops out at the condition node and skips the remaining messages.

  1. Trigger New customer
  2. Action Welcome + 10% voucher
  3. Delay Wait 3 days
  4. Condition Not purchased?
  5. Action Best-sellers message
  6. Delay Wait 4 days
  7. Action Voucher expiry nudge

FAQ

Frequently asked questions

Will existing customers get a “new customer” journey?

No — event triggers only apply to records created after activation. To cover your existing base, run a separate “Once for all customers” campaign.

Should a delay go before or after a condition?

Delay first when you want to give people time to act on their own; condition first when you want to count from a specific moment, such as “order delivered”.

How is running a journey priced?

Each executed step uses Tokens included in your plan. Paid third-party services such as ZNS messages draw on Credit at published rates.

See the detailed guide (Vietnamese)

Works with

Better together

Customer 360 & Segments

One profile, self-updating segments

Explore

Zalo OA & ZNS

The right message type, to the right person

Explore

AI & Vibe Code Studio

AI that reads, writes and builds

Explore

Ready to own your customer relationships?

Spend 30 minutes with a CNV specialist: see the platform on sample data for your industry and leave with a 7-day rollout plan.

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