Web TrackingSee what visitors do on your site
- Viewed Basic tee
- Clicked Add to cart
- Stayed 2 min 14 s
- Zalo QR sign-in Anonymous
Nguyễn Ngọc Lan
ZaloThe first top-tier Zalo Mini App partner in Vietnam
Turn customer data into repeat revenue
CNV CDP unifies data from your stores, website, Zalo, social channels and sales software into a single customer profile — then engages every customer at the right moment across Zalo OA, Zalo Mini App, Mobile App, Facebook, WhatsApp, SMS, email and the web.
Vibe Code on your CDP: describe it, AI builds apps, websites and landing pages
Marketing with AI agents
Free-forever plan
No code required
First journey in 7 days
Brands growing with CNV
3,000+ businesses run on CNV
89 ready-made playbooks & templates
7 days to launch a journey
24/7 always-on automation, weekends included
The problem
Most businesses are renting their own customers
Every campaign means setting up your data all over again, leaving it fragmented. CNV CDP brings the data from all your campaigns together so you can reuse it.
Scattered data, no full picture of each customer
Orders sit in your sales software, conversations in Zalo, member details in a separate file. Your team has to look in several places before they can follow up properly.
Manual follow-up misses the moment
A new buyer, a customer due to reorder and one who hasn’t been back in a while each need a different approach. As your customer base grows, handling every case by hand gets harder.
Every campaign starts from scratch
Without a customer base and an ongoing care journey, you spend extra effort reconnecting with people who were interested or have already bought.
Campaign by campaign, or a lasting connection? Campaign by campaignStaying connected after every purchase
Campaign by campaign
- Reach many people
- Some get interested
- A few buy
- Campaign ends
Your customer list lives on the ad platforms To reach them again — usually another campaign.
Staying connected with CNV CDP
Zalo OA- Mini App
- SMS
The data stays with you — one profile per customer, richer after every order ProfileOrdersBehaviourPoints Every purchase is the start of the next round of care.
How it works
From scattered data to a journey that brings customers back
CNV CDP brings three jobs together on one platform: unifying your data, finding the customers who need attention, and running the right playbook automatically.
01
Unify your data
Connect data from your sales software, website, Zalo, Facebook, WhatsApp and the other sources you use into one customer profile.
02
Understand your customers
Use purchase and interaction history to spot new customers, those due to reorder and those who haven’t been back in a while. Groups update by the rules you set.
03
Engage automatically
Set the timing, conditions and message. The system sends messages, issues offers or updates member benefits according to your playbook.
CNV Work × CNV CDP
From traffic to automated marketing across the customer journey
Used together with CNV Work, your team handles conversations and manages the sales process, while CNV CDP unifies the data to keep segmenting and caring for customers after each sale.
-
AttractStrangers from every source Your channels
- Facebook, TikTok and Google ads
- Zalo OA, website, marketplaces
-
CaptureMessages in one place CNV Work
- One inbox for Zalo OA, Facebook, WhatsApp, web
- AI agent replies after hours
-
ConvertLeads become buyers CNV Work
- Lead → Deal → Contract → Payment
- Pipeline, quotes
-
UnderstandOne profile per customer CNV CDP
- Data Hub builds the 360 profile
- Self-updating segments
-
EngageBring customers back CNV CDP
- Automated ZNS, Zalo, WhatsApp, SMS, email
- Loyalty, games, vouchers
Customers buy again through the channels you’ve connected
Tracking · Customer 360 · Segment
Understand customers through every purchase, on every channel
Your website records views and clicks; when a visitor signs in or leaves their details, that activity joins their profile. Profiles bring together history from your stores, Zalo and games, and groups update by your rules so playbooks and ads reach the right people.
Customer 360Touchpoints in one profile
Nguyễn Ngọc Lan Identified at 10:42 via Zalo QR
45Points
1Orders
₫450KSpend
Reachable on
Zalo OAMini AppFacebookSMSEmail
- Website · viewed Basic tee
- Sapo · first order, ₫450,000, District 1
- Zalo OA · opened an offer
- Game · won a voucher
Stage: Decision
SegmentGroups that maintain themselves
Into tops, no reorder in 30 days
- Viewed Tops ≥ 2 times in 7 days
- ANDNo order in 30 days
- ANDReachable via Zalo OA or SMS
1,284 customers in the segment · live
+1,279 Lan just joined · 10:42
Use it for
Automation Meta Ads Google Ads TikTok Ads
Omnichannel
Bring customer data into one place
Reach customers through Zalo OA, Mini App, Mobile App, Facebook, WhatsApp, SMS, email and your website, depending on each channel’s reach and requirements. Interactions captured on connected channels land on the same profile, and at every step you choose the channel that suits each person.
- Zalo OA ZNS/ZBS messages reach even non-followers; care messages for followers.
- Zalo Mini App A branded app with no install: shopping, membership, games, rewards.
- Mobile App Your own branded mobile app (Loyalty App): push notifications to members who installed it.
- Facebook Messenger and fanpage comments; retarget the right audience on Meta Ads.
- WhatsApp Message customers who use WhatsApp — a fit when you sell to international customers or markets outside Vietnam.
- SMS SMS to customers — reach people who don’t use Zalo; OTPs via Smart OTP.
- Email Email your customers; identify website visitors by email.
- Website Behaviour tracking, on-site buttons and panels, Zalo QR sign-in.
Sample journey
The three steps working together in one care journey
Pick a sample playbook and follow a customer through each step: the system waits for the right moment, checks conditions and sends the message. You track the progress and results of every playbook.
- 1 Trigger New customer
- 2 Delay Wait 1 hour Skipping 1 hour
- 3 Condition No order yet? Yes
- 4 Action Issue 10% voucher
- 5 Action Send Zalo message with code
- ResultFirst order ₫450,000
- Lan signs up as a member in your Zalo Mini App
- Waits an hour — if she buys anyway, no voucher needed
- No order yet — continue
- Issues code WELCOME10, valid for 7 days
- Zalo message with the code delivered to Lan
- Lan uses the code — first order ₫450,000
- 1 Trigger Order created
- 2 Delay Wait 3 hours Skipping 3 hours
- 3 Condition Payment pending? Yes
- 4 Action Send ZBS payment reminder
- ResultOrder recovered ₫890,000
- Minh places order #2051 · ₫890,000, paying by bank transfer
- Waits 3 hours for him to pay on his own
- Still unpaid — continue
- The ZBS message reaches Minh even though he doesn’t follow the OA
- Minh pays by transfer — the order marks itself paid
- 1 Trigger Daily at 8:00
- 2 Condition Birthday today? Yes
- 3 Action Issue birthday voucher
- 4 Action Send wishes with code
- ResultBirthday order ₫1,250,000
- At 8:00 every morning the journey scans your customers
- It’s Thao’s birthday today — continue
- Issues HPBD-THAO, 20% off for her birthday month
- Wishes and code delivered to Thao
- Thao celebrates with the code — order ₫1,250,000
- 1 Trigger Order created
- 2 Condition Value ≥ 200,000 VND? Yes
- 3 Action Grant 1 spin
- 4 Action Send game link
- ResultA reason to come back ₫30,000 voucher
- Mai places an order of ₫320,000
- ₫320,000 ≥ ₫200,000 — continue
- Adds 1 Lucky-wheel spin
- Game link delivered to Mai
- Mai taps “Spin now” — the game opens right inside Zalo, no install
- Mai wins a ₫30,000 voucher for her next order
- 1 Trigger Scans the QR on the pack
- 2 Condition Valid, unused code? Yes
- 3 Action Grant 1 scratch card
- 4 Action Send the game link on Zalo
- ResultNew customer profile +1 profile
- Huy scans the QR code under the lid
- Valid and unused — continue
- Grants Huy one scratch card
- Game link delivered, with an invite to follow the OA
- Huy taps “Scratch now” and scratches the card
- Huy wins a ₫20,000 top-up — and you gain a real customer profile
- 1 Trigger Daily at 19:00
- 2 Condition Not watered today? Yes
- 3 Action Grant 1 watering turn
- 4 Action Send a care reminder
- ResultA daily habit 7-day streak
- At 19:00 the journey checks everyone growing a tree
- Lan hasn’t watered today — continue
- Gives Lan one watering turn
- Reminder delivered to Lan
- Lan opens the game and waters the tree with her new turn
- Lan keeps a 7-day streak of visiting your brand
- 1 Trigger Enters “60 days inactive”
- 2 Condition Bought 2+ times before? Yes
- 3 Action Grant 1 mystery-box turn
- 4 Action Send “A gift is waiting”
- ResultCustomer won back ₫820,000
- Thao hits 60 days without an order — enters the segment
- Thao has bought 5 times — continue
- Gives Thao one mystery-box turn
- The “A gift is waiting” message reaches Thao
- Thao opens the game and picks a box
- Thao uses the voucher she won — and comes back with an ₫820,000 order
See it in action
From scattered data to automated journeys
Every source, one destination
- 11 ready-made POS, commerce and CRM connectors
- Webhooks, API tokens and Excel import
- Scheduled sync, one-way or two-way
Customer 360 points straight at the leak
- A six-stage journey with drop-off at every step
- Conversion benchmarked against the market
- Churn risk, reachability and acquisition sources
Dynamic segments that maintain themselves
- AND/OR rules on any field
- Customers enter and leave automatically
- Use them as journey triggers and ad audiences
A visual journey builder
- Trigger → Condition → Action, measured step by step
- Send ZNS, issue vouchers, add points, call APIs, use AI
- 89 ready-made playbooks & templates
Loyalty, games and a reward network
- Points, tiers, vouchers and a rewards catalogue
- 11 games with a controllable prize budget
- A cross-brand Reward Network
Gamification
Give customers more reasons to engage and come back
Pair games with purchases, member sign-ups or special occasions. You set the rules, rewards and campaign budget, and every play is recorded on the customer’s profile.
7Chance3Skill1Journey
Plus Shake-a-gift and Claw machine, not pictured.
Gamification
+1 spin for every order
You set odds & prize budget
Every play lands on the right profile
-
Chance Lucky wheelThe crowd favourite — you set the odds for every prize.
-
Journey Growing treePlayers tend a tree over days and earn rewards at milestones — a daily habit.
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Skill Memory matchA memory challenge — better play, better prizes.
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Chance Flying giftsGifts fly across the screen — tap to catch one.
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Chance Scratch cardSwipe to scratch off the cover and reveal a prize.
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Skill RacingSwitch lanes, collect points, dodge obstacles — great for contests.
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Chance Mystery boxPick a mystery box and open it.
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Skill Catch the giftThree-lane reflexes — catch the falling gifts.
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Chance Mooncake cutCut a slice to win a voucher — made for Mid-Autumn.
By goal
Start from the goal you want to improve
Pick a fitting playbook, adjust the conditions and content to your business, and review it before you switch it on.
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Points-for-voucher for customers inactive for 60 days
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Refer a friend – reward when they complete a first order
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Repurchase reminders on the product cycle
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Member benefit day – priority by tier
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Fast-track Members to Silver with repeat purchases
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Suggest “Quick buy” combos when customers open your Mini App
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Banners that suggest products for each customer’s needs
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Phone top-up rewards for Zalo Mini App purchases
AI Agent · Vibe Code
Less manual work with AI and Vibe Code
Use AI to help answer messages, process information and create content inside your journeys. Vibe Code helps you create web pages and Mini Apps from a description, for you to review and refine.
Scenario ideas: one job, one prompt
Sample prompts to start from — paste one into the Advanced AI node or the Vibe Code Studio chat, then adapt it to your business.
24/7 answers on Zalo OA and Messenger
You are the shop’s sales assistant. Answer only from the price list and policies below, in three sentences or fewer, and invite the customer to leave a number.
- Customer messages
- AI drafts a reply
- Send message
Answer comments on ad posts
Price questions get a short quote and an invite to the inbox; praise gets a thank-you; delivery questions get the lead time for that province.
- New comment
- AI writes the reply
- Reply + private message
Classify and handle comments by your rules
Classify the comment: PRICE, PRAISE, COMPLAINT, SPAM. Comments exposing a customer’s phone number also need hiding.
- Customer comments
- AI classifies
- Hide + private support
Read receipt photos, add points
Read the receipt photo: store, date, total. If it is not a valid receipt set valid = false — never guess.
- Receipt photo sent
- AI reads it to JSON
- Add points
Score new leads
Read the need written in the form, score 1–10 for purchase readiness and suggest the best-fit plan.
- New form lead
- AI scores it
- Tag + ZNS invite
A birthday wish and card for each customer
Write a wish using the name, tier and favourite products; create a greeting card with the customer’s name.
- Birthday comes up
- AI writes + designs
- Send with a voucher
A countdown voucher page
Vibe CodeBuild an 11.11 voucher page: a countdown to midnight on 11/11, a name and phone form, and the voucher code once they sign up.
- Describe it
- AI builds page + data
- Publish
Event check-in by QR code
Vibe CodeA check-in page: guests scan the QR at the desk, enter a phone number, see the gift for their turn — saved to a Check-ins table.
- Describe it
- AI builds page + data
- Publish, print the QR
- Returns text, schema JSON or an image
- Charged in AI Credit, by actual use
- Only granted roles can use it
By industry
Find playbooks for your industry
Retail & store chains
Turn first-time buyers into returning members.
Food & beverage
Look after regulars and bring them back in quiet hours.
Beauty, spa & aesthetics
Remind customers of treatment schedules and stay in touch between visits.
Clinics, healthcare & pharmacies
Appointment reminders and follow-up care after each visit.
FMCG & distribution
Bring shoppers from the point of sale into your membership programme.
Education & training
Stay close to learners and follow up before re-enrolment.
Automotive & car care
Service reminders and staying in touch after every visit.
Other industries
Talk to CNV to choose the playbooks that fit your business.
Customers
How businesses put CNV to work
See how businesses combine Zalo Mini App, customer data and engagement playbooks in their day-to-day business.
An FMCG brand selling on marketplaces
“Scan & Win”: the lead base grew 120% in 90 days
On-pack QR codes and a game on Zalo connected marketplace buyers to the brand’s own engagement channel.
94.27%of OA followers verified their details and played29,746new leads in 90 days (Jul–Sep)>20%overall revenue growth during the campaign Read the story (Vietnamese)
Doza Kombucha
Doza Kombucha: 20,000+ customers and 3,000+ orders four months into its Zalo Mini App
20,000+customers collected in 4 months3,000+orders in 4 months Watch the video
Nguyễn Nguyên Tomboy Wear
Tomboy Wear moved marketplace customers to Zalo and re-engages them with ZNS
5–10%commission selling direct, instead of 20% on marketplaces Watch the videoRecognition
The first top-tier Zalo Mini App partner in Vietnam
National technology awards and partner recognition from Zalo.
- 2023 Sao Khuê Sao Khuê 2023: Omnichannel customer-loyalty platform
- 2024 I-STAR I-STAR 2024: Top 3, Innovation & Startup Awards
- 2024 GOV.STAR GOV.STAR 2024: Outstanding project — HCMC Dept. of Science & Technology
- 2024 Zalo Partner Zalo Partner Recognition 2024: TOP Growth Partner
- 2024 Zalo Partner Zalo Partner Recognition 2024: Best Ecosystem Utilization Partner
- 2024 Zalo Partner Zalo Partner Recognition 2024: Official Solution Partner
FAQ
Frequently asked questions
Does CNV CDP replace my sales software or CRM?
A CRM helps your team manage relationships and the sales process. CNV CDP focuses on unifying data from many sources, segmenting customers and engaging them automatically based on behaviour. The two can work together, depending on how your business runs.
What data do I need to prepare?
Start with the sources you already use, such as order data, member details and your engagement channels. CNV works with you to define the data your first playbook needs and the right way to connect it.
How soon can my first playbook run?
The reference roadmap is 7 days. Actual timing depends on how ready your data is, the sources to connect and what the playbook requires.
What does the cost include?
A plan subscription (including a free-forever plan) plus usage-based costs: Credit for third-party services such as ZNS (₫350–450 per message) and AI Credit for AI features. Journey-processing Tokens come with your plan. See Pricing for details.
How do we manage and export our data?
Customer data belongs to your business. You set role-based access for each team member, issue and revoke an API token per integration, and export data to a file from Import / export in Data Hub — every export is logged: who, what and when. See Security for more.
Is the product available in English?
This website is available in Vietnamese and English. The admin interface and product guide are currently in Vietnamese; the CNV team supports rollouts in both Vietnamese and English.
Ready to own your customer relationships?
Spend 30 minutes with a CNV specialist: see the platform on sample data for your industry and leave with a 7-day rollout plan.