Transparent pricing. Start free.
Annual plans, priced in Vietnamese dong. Third-party services such as ZNS are charged by actual usage — no hidden fees.
CDP platform plans
Free
Get to know the platform
Sign up free
- Explore the platform
- 5 Data Hub tables
- Dynamic Action: No
Starter
Core CDP features
equivalent to ₫800,000/month
Get a quote- 600,000 Token/year
- 50 Data Hub tables
- Dynamic Action: No
Pro
Advanced CDP features
equivalent to ₫1,250,000/month
Get a quote- 1,200,000 Token/year
- 100 Data Hub tables
- Dynamic Action: Basic · 2 pages
Enterprise
Customisable features
equivalent to ₫2,000,000/month
Get a quote- 3,000,000 Token/year
- 200 Data Hub tables
- Dynamic Action: Advanced · Unlimited
- Dynamic Action Hook
Business
Higher limits for growing businesses
Get a quote
- Token allowance sized to your needs
- Data Hub & Dynamic Action: contact us
Premium
Tailored setup for chains at scale
Get a quote
- Token allowance sized to your needs
- Data Hub & Dynamic Action: contact us
| Compare CDP plans | Free | Starter | Pro | Enterprise | Business | Premium |
|---|---|---|---|---|---|---|
| Annual price | Free | ₫9,600,000 | ₫15,000,000 | ₫24,000,000 | ₫50,000,000 | ₫80,000,000 |
| Tokens per year | — | 600,000 | 1,200,000 | 3,000,000 | Contact us | Contact us |
| Effective cost per token | — | ₫16 | ₫13 | ₫8 | Contact us | Contact us |
| Dynamic Action | No | No | Basic | Advanced | Contact us | Contact us |
| Pages per Dynamic Action | — | — | 2 pages | Unlimited | Contact us | Contact us |
| Data Hub tables | 5 | 50 | 100 | 200 | Contact us | Contact us |
| Dynamic Action Hook | — | — | — | Contact us | Contact us |
Mini App + CDP bundles
Mini App & CDP
Mini App plus the customer data platform
equivalent to ₫1,700,000/month
Get a quoteMini App, CDP & API
Adds API connections to your POS and CRM
equivalent to ₫2,400,000/month
Get a quoteCombo Pro
Mini App, CDP & API for growing businesses
equivalent to ₫3,600,000/month
Get a quoteCombo Premium
Mini App, CDP & API for chains at scale
equivalent to ₫7,200,000/month
Get a quote| What’s included | Mini App & CDP | Mini App, CDP & API | Combo Pro | Combo Premium | Enterprise |
|---|---|---|---|---|---|
| Mini App features | |||||
| Mini App admin hub | |||||
| Online ordering & sales management | |||||
| Product and category promotions | |||||
| Zalo OA connection, OA level and live ZNS quota | |||||
| Basic order-notification ZNS | |||||
| Membership tiers & automatic upgrades | |||||
| Role-based accounts, branch management | |||||
| Listed in the Zalo Mini App store, open by QR or link | |||||
| Blog, content pages and basic reports | |||||
| Customer & Zalo OA lead management | |||||
| Staff app — Loyalty Hub | |||||
| Offers & reward redemption | |||||
| Add advanced modules (priced per module) | |||||
| CDP & marketing automation | |||||
| Bulk campaigns: banner, popup, offers (no filters) | |||||
| Manual & basic automated campaigns | |||||
| Automatic offer distribution | |||||
| In-depth reporting & analytics | |||||
| Push notifications & appointment reminders | |||||
| Automatic birthday offers | |||||
| Audiences & customer tags | |||||
| Flow, broadcast & sequence journeys | |||||
| Multichannel messaging | |||||
| Partner integrations | |||||
| Payment gateways & wallets (VNPay, MoMo, Alepay…) | |||||
| Ahamove delivery | |||||
| POS/CRM: KiotViet, Haravan, Nhanh, Sapo, iPOS, Getfly, Pancake… | — | ||||
| Support | |||||
| Onboarding | Docs, video, workshop, OA chat, email | Docs, video, workshop, OA chat, email | Docs, video, workshop, OA chat, email | Docs, video, workshop, OA chat, email | Docs, video, workshop, OA chat, email |
| Support channels | Hotline, OA chat, email | Hotline, OA chat, email | Hotline, OA chat, email | Hotline, OA chat, email | Hotline, OA chat, email |
| Live training sessions | 2 | 3 | 3 | 3 | 3 |
| Limits & setup sized to your business | — | — | Contact us | Contact us | Contact us |
| Scheduled data backups | |||||
| Warranty & maintenance on CNV Cloud | |||||
Zalo Mini App plans
Starter
Core Mini App features
equivalent to ₫900,000/month
Get a quote- Search
- E-commerce
- Loyalty
- Customisation
Pro
Advanced Mini App features
equivalent to ₫2,500,000/month
Get a quote- Search
- E-commerce
- Loyalty
- Customisation
Need both the Mini App and the CDP? The Mini App + CDP bundles cost less than buying separately.
Usage-based costs
Three meters you can plan for
Tokens come with your plan. Credit and AI Credit are topped up as needed, in-product, by bank transfer or QR.
Token
Platform processing units
- Used forEach journey step that runs
- ExampleA 5-step journey for 100,000 customers uses 500,000 Tokens
- NoteIncluded in your plan
Credit
Balance for third-party services
- Used forSending Zalo ZNS or SMS
- ExampleZNS from 350 to 450 VND per message by type
- NoteTop up as needed, valid 12 months
AI Credit
Processing for AI features
- Used forAdvanced AI nodes, Vibe Code Studio
- ExampleCharged by actual usage per run
- NoteSeparate wallet, never uses Tokens
ZBS / ZNS message prices
Per Zalo’s price list at send time, drawn from Credit.
- Custom ZBSfrom 350 VND
- Verification ZBS450 VND
- Service-rating ZBS350 VND
- Payment-request ZBS350 VND
- Voucher ZBS450 VND
Enterprise & chains
Many branches, many brands or custom needs?
A tailored quote for your scale, with a rollout plan, team training and integration with internal systems.
- POS connections per branch
- Role-based access for every team
- Rollout workshops and live training
- Integration via API, webhooks and Dynamic Hook
- Talk to an expert
FAQ
Pricing questions
Is the Free plan really free forever?
Yes — the Free plan has no subscription fee and is ideal for getting to know the platform, with 5 Data Hub tables. When you need to run automation at real scale, move to Starter or above for an annual Token allowance.
How are Tokens different from Credit?
Tokens count journey steps and come with your plan. Credit is a money balance for third-party services with real costs, such as ZNS. AI Credit is a separate wallet for AI features.
What happens when a balance runs out?
Steps that need that balance pause until you top up, and missed runs don’t replay. The top bar warns you early so you can top up in time.
How can I use fewer Tokens?
Filter at the trigger so unqualified customers never enter, and merge steps you don’t need.
Do prices include VAT? Do you quote for enterprises?
Prices are listed per year; tax and invoicing terms are set out in the formal quotation. Multi-branch or customised deployments get a tailored quote — book a consultation.
Ready to own your customer relationships?
Spend 30 minutes with a CNV specialist: see the platform on sample data for your industry and leave with a 7-day rollout plan.