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Activate

Your own branded app, running inside Zalo

One QR scan and they’re in: browse, order, earn points, redeem rewards, book appointments — no download, no forms, and a Zalo-verified phone number when customers agree to share it. Everything they do becomes an event in CNV CDP.

Key benefits

Almost zero friction

It runs inside Zalo, where customers already have an account and spend time every day. No install to argue for.

Industry templates

Start from the template closest to your industry and customise — far faster than designing from scratch.

A data-capture engine

Every view, order and redemption flows into Customer 360 and can trigger journeys.

Capabilities

Everything inside Zalo Mini App

Templates for 12 industry groups

Real estate, finance, government, retail, F&B, lifestyle services, entertainment, media, education, healthcare, transport and more.

On-brand design

Set layout, colours and typography, then go live. Reach it by QR, link or Zalo search.

Complete commerce

Products, groups, toppings, categories, cart, shipping and orders with three independent status tracks.

Membership & rewards

Membership card, points, tiers, voucher wallet and redemption from your catalogue or the Reward Network.

Apps for your workflow

Booking, service packages, warranty cards, courses, wholesale pricing, buy-X-get-Y, multi-store, Smart OTP and more.

Self-confirming bank transfers

Customers pay by transfer and the order flips to Paid within seconds. Money goes straight to your account.

12industry groups in the gallery
0downloads required
3independent order status tracks

How it works

4 steps to get going

  1. 1

    Pick an industry template

    From the template gallery.

  2. 2

    Customise

    Layout, colours, type, products, offers.

  3. 3

    Connect OA & data

    Invite users to follow your OA in-app.

  4. 4

    Go live

    Share the QR in store and across channels.

Sample playbooks

Put it to work with ready-made playbooks

All playbooks

Welcome new customers

A great first impression — and a first order.

Waiting an hour means customers who buy anyway don’t need the voucher — saving offer cost.

  1. Trigger New customer
  2. Delay Wait 1 hour
  3. Condition No order yet?
  4. Action Issue 10% voucher
  5. Action Send Zalo message with code

Game turns for every order

More engagement, more return visits.

Tie turns to real revenue instead of handing them out freely.

  1. Trigger Order created
  2. Condition Value ≥ 200,000 VND?
  3. Action Grant 1 spin
  4. Action Send game link

FAQ

Frequently asked questions

Do customers need to install anything?

No. The Mini App runs inside Zalo; customers open it by QR code, link or Zalo search.

How does the Mini App get a phone number?

Zalo provides the verified number when the customer agrees to share it — shortening verification and member activation.

What if no template fits?

Use Vibe Code Studio: describe it in plain language and AI builds the page, data and flow — great for stamp cards, warranty lookups or event check-ins.

See the detailed guide (Vietnamese)

Ready to own your customer relationships?

Spend 30 minutes with a CNV specialist: see the platform on sample data for your industry and leave with a 7-day rollout plan.