FMCG & distribution
Own your consumer data — not just marketplace order counts
On-pack QR codes, points games, dealer sign-ups and store locators — CNV CDP helps brands pull buyers from marketplaces and retail shelves into an owned Zalo channel, then nurture them with first-party data.
A sample journey
- Scans the on-pack QR
- Plays a game, wins a reward
- Becomes a member on Zalo
- Rebuys directly from the brand
Popular apps
Challenges
What’s holding growth back
Lots of orders, no customer data
Selling through marketplaces and dealers leaves buyer data with the intermediary.
Promotions you can’t measure
Trade-marketing budgets go out with no idea who they reach.
Dealers need a bridge to consumers
Consumers know the brand but not where to buy it.
How CNV CDP helps
Four plays that make the biggest difference
On-pack QR + gamification
Scan, play, win — buyers identify themselves on Zalo OA.
Direct sales & points
A selling Mini App with vouchers, points and tiers.
Dealer leads & store locator
Dealer applications flow into Data Hub; a store locator by province.
Partner networks
Multi-tier affiliate programmes for partners and stores that refer customers.
Metrics to watch
Measure what makes customers return
- QR capture rate
- New leads per month
- Direct repeat buyers
- Partner-referred orders
Real stories
What businesses like yours have done
An FMCG brand selling on marketplaces
“Scan & Win”: the lead base grew 120% in 90 days
On-pack QR codes and a game on Zalo connected marketplace buyers to the brand’s own engagement channel.
94.27%of OA followers verified their details and played29,746new leads in 90 days (Jul–Sep)>20%overall revenue growth during the campaign Read the story (Vietnamese)
Cửu Long Purelife
Sales, care, loyalty and dealer-lead capture in one Zalo Mini App
A food brand brought shopping, points, offers, after-sales care and dealer sign-ups into one ecosystem.
Read the story (Vietnamese)
Zinca
A “Find a store” feature that links online demand to the distributor network
A building-materials manufacturer lets buyers find a local dealer by province, right inside Zalo.
Read the story (Vietnamese)Ready to own your customer relationships?
Spend 30 minutes with a CNV specialist: see the platform on sample data for your industry and leave with a 7-day rollout plan.