94 ready-made playbooks and message templates, organised by business goal. Pick the problem, apply a template, edit the copy — nothing goes live until you activate it.
More OA followers, more customer profiles, more data flowing in.
Turn people who just discovered you into engaged members.
Create orders — the first one or the next one.
Run points and tiers accurately and transparently.
Grow customer value with add-ons and rewards.
Stay in touch after the sale and win past customers back.
Bespoke workflows using Data Hub or Dynamic Actions.
Pre-written ZNS copy instead of starting from scratch.
Customer lifecycle
The last four stages decide whether customers return — and they are the cheapest to work on, because you already have the data.
Bring the right people in
Mini App, forms, in-store QR
Turn interest into a first order
First-order offers, cart reminders
Delight right after purchase
Thank-yous, guides, surveys
Stay engaged between purchases
Always-on journeys
Raise order value and frequency
Recommendations, tier upgrades
Turn customers into referrers
Affiliate, refer-a-friend
The 3D principle
You don’t need a hundred journeys. Five states with one or two journeys each already make a clear difference.
| Customer state | Segment | What to send | When |
|---|---|---|---|
| Just viewed a product | Interested | First-purchase offer | Within 1–2 hours |
| Abandoned a cart | Considering | Guarantees, warranty, reasons to decide | After 3–6 hours |
| Just made a first purchase | New buyer | Thank-you and how-to | Within 1 hour |
| Bought 2–3 times | Loyal | Exclusive offer, refer-a-friend invite | 7 days after the last order |
| Silent for 14+ days | At risk | Survey, come-back invitation | After 14–21 days |
Sample playbooks
Each one is a real CNV CDP journey. Legend:
A great first impression — and a first order.
Waiting an hour means customers who buy anyway don’t need the voucher — saving offer cost.
Rescue orders that were placed but not paid.
Use ZBS: it’s transactional and reaches customers who don’t follow your OA.
Collect reviews while the experience is fresh.
Put the condition before the delay so the 2 days start when the order is actually delivered.
Personal care that builds attachment.
Use a scheduled trigger — reaching a birthday is not a data change.
Bring back customers at risk of churning.
Keep the logic in the segment: change 90 to 60 days once and every journey follows.
Members feel the value of the programme.
Logging to Data Hub ensures each tier is celebrated only once.
More engagement, more return visits.
Tie turns to real revenue instead of handing them out freely.
Lift redemption of offers already issued.
Customers already hold the offer — they just need a timely nudge.
Consistent data between CNV CDP and your other tools.
Estimate Token usage before switching it on for a large base.
Guide new customers through several touchpoints instead of one burst.
Anyone who buys drops out at the condition node and skips the remaining messages.
By industry
Walk-ins become returning members
Fill quiet hours with regulars
Stay close between treatments
Continuous care beyond the visit
Own your consumer data
Parents always in the loop
Service reminders that bring cars back
Talk to an expert
Spend 30 minutes with a CNV specialist: see the platform on sample data for your industry and leave with a 7-day rollout plan.