Platform
Solutions
Customers Pricing
Resources

Retain & grow

A loyalty programme customers understand in one sentence

Offers, points and tiers — alone or together — wired straight into automation: birthday gifts, tier-up congratulations and expiring-points reminders run themselves. The rewards catalogue connects Got It, UrBox and a cross-brand Reward Network.

Key benefits

Three retention levers

Offers act immediately; points build the habit of returning; tiers create status worth keeping.

A catalogue you don’t have to stock

Connect Got It, UrBox and the Reward Network so members have more to redeem.

New customers from the network

Share offers on the marketplace so other brands’ customers discover you.

Capabilities

Everything inside Loyalty & Rewards

Offers & promo codes

Vouchers by category and brand; shared or unique codes; offer caps as a safety brake.

Tiers & points

Earn rates, tier thresholds, per-tier benefits, automatic upgrades and periodic tier resets.

Rewards catalogue & reconciliation

Merge rewards from every provider, track stock and redemptions, reconcile against supplier files, and see peak hours, top and slow-moving rewards.

Reward Network

A marketplace across businesses on CNV CDP: contribute your offers, pull partners’ offers into your catalogue. Every offer is reviewed by CNV.

Redeem anywhere

Members redeem in the Mini App, on your website through the launcher, and get push notifications in the Loyalty App.

Automated end to end

Birthday gifts, tier-up messages, expiring-voucher reminders and points recaps inside order messages.

3levers: offers, points, tiers
3reward sources: Got It, UrBox, Reward Network
30default days for network voucher validity

How it works

4 steps to get going

  1. 1

    Start with offers

    Simplest to launch, quickest to show results.

  2. 2

    Set up points

    Choose earn and burn rates carefully from day one.

  3. 3

    Add tiers

    Once you have enough spend data to tier sensibly.

  4. 4

    Automate it

    So the programme never goes quiet.

Sample playbooks

Put it to work with ready-made playbooks

All playbooks

Celebrate tier upgrades

Members feel the value of the programme.

Logging to Data Hub ensures each tier is celebrated only once.

  1. Trigger Profile updated
  2. Condition Gold tier & not yet sent?
  3. Action Tier-specific gift
  4. Action Message new benefits
  5. Action Log to Data Hub

Birthday gifts, on the day

Personal care that builds attachment.

Use a scheduled trigger — reaching a birthday is not a data change.

  1. Trigger Daily at 8:00
  2. Condition Birthday today?
  3. Action Issue birthday voucher
  4. Action Send wishes with code

Expiring-voucher reminders

Lift redemption of offers already issued.

Customers already hold the offer — they just need a timely nudge.

  1. Trigger Daily schedule
  2. Condition 3 days left & unused?
  3. Action Send reminder with code

FAQ

Frequently asked questions

How do I design a programme that works?

If you can’t state the benefit in one sentence — “1 point per 10,000 VND, 100 points for a free drink” — simplify it. Set tier thresholds from real spend distribution.

Are Reward Network points money?

No. They are a ledger of what businesses contribute and take — not purchasable or withdrawable.

Where do members redeem?

In your Zalo Mini App, on your website through the launcher, and vouchers are used at the store or channel of the contributing brand.

See the detailed guide (Vietnamese)

Ready to own your customer relationships?

Spend 30 minutes with a CNV specialist: see the platform on sample data for your industry and leave with a 7-day rollout plan.