Recover unpaid orders
Rescue orders that were placed but not paid.
Use ZBS: it’s transactional and reaches customers who don’t follow your OA.
- Trigger Order created
- Delay Wait 3 hours
- Condition Payment pending?
- Action Send ZBS payment reminder
Activate
Reach customers in the app they open every day
Connect your Zalo Official Account once, then send transactional (ZBS) and care (Follow OA) messages automatically from any journey — personalised with parameters and measured step by step.
Key benefits
Reach people who don’t follow you yet
Zalo-approved ZBS templates reach people who haven’t followed your OA — right for order confirmations, delivery, OTP and reminders.
Low-cost care messages
Follow OA messages you design yourself, no Zalo approval needed, for people who follow your OA.
29 ready-made templates
Start from written ZNS copy instead of a blank page.
Capabilities
Everything inside Zalo OA & ZNS
Connect your OA in minutes
Choose the OA, grant access on Zalo’s own page and see connection status on the dashboard. Multiple OAs supported.
Six ZBS template types
Custom, Verification, Service rating, Payment request, Voucher and library templates — for transactional, care and after-sales purposes.
Personalised with parameters
Customer name, order number, a voucher code minted in the previous step — everyone gets their own message.
Grow your reachable audience
OA follow QR codes at the counter, follow incentives, Mini App invitations and ZBS reminders — so more customers carry a Zalo ID by OA.
Instant welcome on follow
Every new follower gets an immediate welcome — usually the first template a business turns on.
Transparent costs
ZNS messages draw on Credit at published rates; see spend history and top up inside the product.
6ZBS template types
29ready-made ZNS templates
350–450đper ZNS message, by type (VND)
How it works
4 steps to get going
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1
Connect your OA
Authorise CNV CDP on Zalo’s page.
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2
Create templates
ZBS goes to Zalo for approval; Follow OA is ready immediately.
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3
Add to a journey
Pick the sending OA and template, map the parameters.
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4
Monitor
Track delivered and failed messages per step.
Sample playbooks
Put it to work with ready-made playbooks
Thank-you & review request
Collect reviews while the experience is fresh.
Put the condition before the delay so the 2 days start when the order is actually delivered.
- Trigger Order updated
- Condition Delivered?
- Delay Wait 2 days
- Action Send survey link
Birthday gifts, on the day
Personal care that builds attachment.
Use a scheduled trigger — reaching a birthday is not a data change.
- Trigger Daily at 8:00
- Condition Birthday today?
- Action Issue birthday voucher
- Action Send wishes with code
FAQ
Frequently asked questions
When should I use ZBS versus Follow OA?
By what the message is: if the customer expects it (order confirmation, delivery, OTP), use ZBS. Care and promotional messages to followers use Follow OA.
Why do only some customers receive messages?
Follow OA messages only reach customers with a Zalo ID by OA — people who have interacted with your OA. A “Has Zalo ID by OA” segment shows your real reachable base.
What does a ZNS message cost?
From 350 to 450 VND per message depending on the template type (e.g. Verification and Voucher are 450 VND), following Zalo’s price list at send time.
Ready to own your customer relationships?
Spend 30 minutes with a CNV specialist: see the platform on sample data for your industry and leave with a 7-day rollout plan.